Marketing Plans

If you want to develop a program or a business, talk to us. Projects we've done have included:

• Development of the YM-YWCA Kelowna Healthy Kids Day Event
• Development of the OSTEC Innovation Awards Event
• Development of a marketing plan and branding plan for Lisa Salt and Gord Fowler (RE/MAX Salt Team in Vernon, BC)
• Development of a marketing plan for Mortgage Connection BC
• Development of a marketing plan for Interior Heavy Equipment School of Winfield, BC

 

Case Study: OSTEC Innovation Awards

 

OSTEC wanted to develop an awards gala. They hired The Original Lava Marketing Co. to develop the:

• nomination criteria
• nomination package
• budget
• media and marketing plan
• brochure
• pre-written media releases announcing the gala
• sponsorship levels and benefits (to attract corporate dollars to support the event)
• Awards logo
• timeline of essential duties/activities to market and execute the event

 

Case Study: The YM-YWCA contracted The Original Lava Marketing Co. to develop a Healthy Kids Day Event to position them as a trustworthy provider of youth fitness, family exercise and healthy nutrition programs in the community of Kelowna. The plan we created attained an event that cost less than $10,000 to produce, attendance of over 3,000 at the inaugural event, positioned YMCA as the leading provider of health in Kelowna for Mind, Body, Spirit, gained media exposure worth more than $15,000 in value and had participation and support from all departments.

 

Items produced included:

• a sponsorship package,
• brochure,
• marketing plan,
• marketing budget,
• operational plan,
• entertainment plan,
• maps,
• activity stations,
• communications plan,
• logistics, safety and operations plan

 

Case Sudy: Development of a marketing plan and branding plan for Lisa Salt and Gord Fowler (RE/MAX Salt Team in Vernon, BC)

 

Lisa Salt wanted to introduce her husband, a successful Calgary Realtor, to the Vernon, BC market. Her company, The Salt Team, hired The Original Lava Marketing Co. to create an advertising campaign that would achieve her objective.

 

We created a campaign called "Mr. and Mrs. Salt" and the tagline "Now Showing" with an accompanying graphic that imitated the successful Mr. and Mrs. Smith movie (Brad Pitt and Angelina Jolie). The campaign was a huge success.